The Free Spirit of Hollister
Reimagining Hollister’s brand identity and means of communication to its teenage audience through social media, advertisement and catalogues that evoke an adventurist nature, in order to bring it back to its free-spirited, Californian origins. Guided by a new direction (into the past) and the explorer archetype.
This project was created in response to a University brief posing the challenge of reimagining the look of a chosen brand.
Reimagining Hollister’s brand identity and means of communication to its teenage audience through social media, advertisement and catalogues that evoke an adventurist nature, in order to bring it back to its free-spirited, Californian origins. Guided by a new direction (into the past) and the explorer archetype.
This project was created in response to a University brief posing the challenge of reimagining the look of a chosen brand.
November, 2020
Logo design
Branding
Catalogue
Posters
Social media
Logo design
Branding
Catalogue
Posters
Social media
Identity, editorial, posters
